YOU’RE MORE THAN A GOOD HOST, YOU’RE SUPER

YOU TAKE PRIDE IN YOUR PROPERTIES AND OPERATE YOUR BUSINESS WITH INTEGRITY. YOU CARE ABOUT YOUR GUESTS AND YOUR NEIGHBORS, CONTRIBUTE TO YOUR COMMUNITY AND SUPPORT THE LOCAL ECOSYSTEM.

YOU ARE COMMITTED TO SUSTAINABILITY AND HOSPITALITY.

ENGAGEMENT

OUTREACH

ADVOCACY

OUR MISSION

Stay Good is a resource hub that takes a thoughtful and strategic approach to responsible hospitality. Our goal is to be an advocate for ethical STR hosts while building a network of stakeholders that will establish future industry standards. We aim to represent and celebrate operators who love their locale while supporting their efforts to become assets to their neighborhoods. Whether you’re a seasoned host or just entering the space, Stay Good is your go-to digital destination.

We believe that you don’t have to sacrifice integrity to be successful.
The hospitality sector can be a positive balance of numbers and neighbors.

It’s no secret that Airbnb and STRs can trigger some less than positive perspectives. Stay Good was founded to combat the Airbnb Ick. We have identified a need for a “top-of-mind” seal of approval for hosts, guests, and businesses who benefit from the influx of travelers. As more hosts align with the Stay Good ethos, we will become a symbol of community-minded operators who are recognized for their commitment to doing good and staying good.

Building connections

beyond the guidebook

What do we mean by beyond the guidebook? We are referring to the connections you make with your guests and the contribution of cash to your local economy: occupancy, taxes, guest spending at local establishments.

YOUR BUSINESS ADDS VALUE TO THE NEIGHBORHOOD AND LOCAL BUSINESS LANDSCAPE.

Stay Good helps elevate short-term + mid-term rental operators and guest stays through data insights, community dialogue, and resources for day-to-day optimization. We support hosts to build a competitive edge and contribute to conscientious travel experiences by building connections beyond the guidebook.

NUMBERS

WE BELIEVE THAT SUCCESS IS MEASURED BY POSITIVE NUMBERS AND NEIGHBORHOOD POSITIVITY.

GUESTS WANT TO SHOW THEIR SUPPORT OF ETHICAL BUSINESS PRACTICES WITH THEIR DOLLAR$.

NEIGHBORS

STAY GOOD BELIEVES THAT SHORT AND MID-TERM RENTAL OPERATORS HAVE A RECIPROCAL IMPACT ON THEIR LOCAL BUSINESS ECOSYSTEM.CONNECTING AND COLLABORATING WITH COMMUNITY STAKEHOLDERS IS KEY TO SUCCESS.

OUR GOAL - THE ROAD TO STAYING GOOD

Stay Good is building an education-rich digital community and evaluation tool that helps hosts to showcase their commitment to neighborly practices and responsible hospitality, with an emphasis on efficiency and implementation. As a multimodal initiative, Stay Good will first serve as a hub for elevating short-term rental (STR) businesses and guest stays through data insights, community dialogue, and resources for day-to-day optimization.Ultimately, our goal is to become an industry standard for STR operators that is easily recognizable by guests, businesses, legislators, regional stakeholders, and fellow hosts. Similar to the “Good Housekeeping Seal of Approval,” we will develop a framework of criteria for what qualifies a property to be a Stay Good member.

ANTIDOTE TO THE "AIRBNB ICK"

We aim to provide an antidote to the “Airbnb Ick” that plagues both guests and hosts by addressing the negative reputation that STRs have gained over the years due to concerns about its impact on local communities and housing markets. By offering an alternative perspective to the more corporate-driven model of Airbnb, Stay Good appeals to guests and hosts who are looking for a more authentic and engaging travel experience.Aligned with a growing movement that seeks to promote responsible and sustainable tourism, our ethos is centered around uplifting small-scale independent operators of STRs who are embedded in and committed to positive economic development in their neighborhoods.

1

Build a competitive edge while contributing to conscientious travel experiences

2

Bolster your listings through shared insights from like-minded operators

3

ATTRACT THE BEST GUESTS FOR YOUR THOUGHTFULLY FURNISHED SPACES

4

DIFFERENTIATE from other operators that don't share a guest and community-minded ethos

5

ACTIVATE YOUR SPACE IN THE ECOSYSTEM AND CONNECT YOUR GUESTS TO LOCAL BUSINESSES AND REGIONAL ASSETS

6

MANAGE YOUR SPACE IN THE NEIGHBORHOOD TO BE CONSIDERATE OF THE RESIDENTS AROUND YOU

7

OPERATE WITH SUSTAINABLE PRACTICES, DO GOOD WHILE CONSIDERING WAYS TO DO BETTER

Hosting guests in her Lawrenceville home as early as 2015, Heather Mallak has prioritized ethical and responsible practices in hospitality in her own properties. This led her to launch STAY GOOD.Consistently a Superhost with over 700 reviews and a 4.97 rating, Heather has been running airbnbs in Lawrenceville for the past 10 years.

In fact, she was such an early adopter that the Company sent her a copy of their book The Airbnb Story with a personal thank you note for helping to set the standard for world-class hospitality.Initially, she rented out her shipping container home when she traveled. Heather then expanded into hosting three ethical arbitrages in underutilized spaces until those long-time owners put the properties up for sale.

Heather now operates a high-performing “house hack” airbnb called Nesting Box that features a seasonal local artist opportunity called Sketchbook Residency. Across the river in Millvale, she managed a one-year, stud-to-stud renovation on a condemned property. Juniper Place has been in operation as short and mid-term rental since 2020. She has successfully navigated, even contributed to, the numerous STR restrictions put in place by the borough, while adapting to the many ups and downs facing the industry.Heather welcomes opportunities to engage in constructive conversations with neighbors, community stakeholders, businesses, elected officials and other operators.

"Short term rentals have an increasing and sometimes profound impact on the communities around them. It's critical that operators of STRs acknowledge this responsibility and take meaningful steps to be good neighbors. Heather has proven to do this well, so it's great to see Stay Good developing this capacity and mindset among other STR operators."

Dave Breingan
Executive Director
Lawrenceville United

SIGN UP TO BE NOTIFIED OF

STAY GOOD UPDATES

SG will periodically send you HOST Tips + Tricks to Stay Good!

Subscribed

Thank you

We are working to build Stay Good